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  • Alan Campbell

Is 360 Video a Gimmick?

Updated: Mar 9

Let's cut to the chase, YES 360 in its most natural format is a gimmick I just can't defend it so if that's all you wanted to know then this is probably the quickest blog you'll ever have read, but for those still with us let's delve a little deeper into this rabbit hole.


There is nothing more detrimental to delivering a focused narrative than allowing your viewer to rotate the scene endlessly, searching for something that may or may not be hidden within the scene. That's not to say that these can't ever be an enjoyable and even heartfelt experience, check out 'Dear Anglica' on the Oculus if you want to see an impressive use of the functionality, however, for every 'Dear Angelica' there are a hundred pieces where a 360-degree field of view brings nothing to the party. The point that I'm really trying to make is although 360 videos may be a gimmick is that all they destined to be?


What I really want to discuss is how a 360-degree camera can add to your everyday workflow.


Packing a Bag


Last week I was fortunate enough to attend PAX East, so donning my best pair of 'Anti-Covid19 Pants' I jumped on a flight to Boston ready for the event. As part of the Mediatonic team, I'd be there to demonstrate a somewhat old build of our next game, Fall Guys, 'But' I hear you shout 'What does all of this have to do with 360 videos?' Well, let me explain, a part of my kit bag I took along the relatively affordable Insta360 One X.


The Bigger Picture


As I've already mentioned part of the problem with 360 videos is the lack of focus, without very clear instruction your viewer is going to spin that screen as if their life depends on it, however, that extra screen real estate can come in super useful AFTER the fact.



PAX East is one huge event, with thousands of visitors in








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© 2020 by Alan Campbell.